Dubbleware is the brand that is responsible for outfitting the generation that built America as we know it today.
The brand was created in 1924 by famed manufacturer M Hoffman in 1924. The first factory was in Hoffman’s home town of Boston, Massachusetts. The brand was quickly adopted by farmers and became the standard for workwear across America in the 1930s. The factory was heavily effected by the conflict during the 40s and closed down after the second World.
The factory was the first to create inclusive workwear, that geared the marketing towards women as well as men. This was, obviously, at a time when what was perceived as 'women's work' was vastly different to 'mens work'. In just a few short years this would obviously change due to the World War, meaning they were already a known brand for workwear for all people and jobs.
The brand has always been committed to creating the best workwear on the market, operating under the tag line ‘Demand the best’ during the 30s an ethos that has remained unchanged to the present day. The original product offering ranged from denim pants, to hickory dungarees and chambray boiler suits. To this date, Dubbleware are still working on, and perfecting, the silhouette for workwear, in turn creating timeless pieces
All Dubbleware products feature original branding and details from the 1930s. Utilising the timeless designs of their original era, Dubbleware retain their original identity and by constantly striving to make their goods better have a firm eye on the future. They are always looking to update and better their goods within the set outlines of the originals, staying true to their original idea of demanding the best.
The range they produce may have changed, and will continue to do so, over the years. The principles have not. They are now making workwear for the modern day, combining their classic lines of jeans, jackets and sweatshirts with contemporary utility pants, over-shirts, shorts and more.