Fred Perry, the tennis player was born in Stockport, so a local lad. Hugely successful, he was approached to wear a piece of clothing to help reduce the impact of sweating on the players. He made a few adjustments and the first sweatband was arrived at. The next stage was what was to make the Fred Perry brand what it is today. In 1952 the white knitted pique sports shirt was launched at Wimbledon, the Laurel Wreath so well known today, being based on the original logo for the tournament.
We are pretty sure you all have your own story related to a 'Fred Perry', it has been adopted by so many of the most pivotal subcultures through the years and always looked just right within it too. Curtrently working with big name designers and sports people of the highest level the brand is now much more than just one shirt.